[Guagua Pública] "How - Why HOW We Do Anything Means Everything" = Transmedia

I'm reading Dov Seidman's "How" and I'm really finding his synthesis of his theories of a "New Era of Behavior." here's an example where his theories align perfectly with mine:

"Information becomes powerful when you get everybody on the same page with you, and it the most powerful thing if you spread a consistent message to more and more people."

 While this quote refers to the power of transparency, it is exactly what I have been saying about the max-strategy and social media.  This is the  new challenge for any creative entrepreneur, telling a consistent story across multiple mediums, classic textbook definition of transmedia. Word!

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Posted By Blogger to Guagua Pública at 5/04/2013 08:25:00 AM